Marshall’s new collection of colors inspires, which is collected in 3 main titles in accordance with the trends of the users as “Classic”, “Live” and “Trend” colors.
Continuing to add color to our life with the slogan “Colorize Life”, Marshall introduced a new collection of colors created by expert color designers. The new collection of Marshall is made up of 96 colors, collected under 3 main groups as “Classic Colors”, “Live Colors” and “Trend Colors”. Thus Marshall, in its new collection, makes the color selection process easier for consumers, with color suggestions appropriate to every decoration taste and living spaces.
The introduction of Marshall’s new color collection was realized with the participation of AkzoNobel Marshall Marketing Manager Pınar Adabağ, Marshall Communication Manager Betül Değirmenci and Global Color Aesthetic Center Director Heleen Van Gent.
Giving information about the new color collection, Adabağ added “We are delighted and excited to share our new collection of colors that we have prepared from the passion of colors. We worked with our color and decoration specialists carefully for the walls which are the most important elements and complementary of decoration, and we have prepared color alternatives which will be much richer, more usable and easy to include in our life this year.
As Marshall, in our new color collection, instead of making color suggestions by grouping color families, we are offering colors in accordance with consumer decorating trends. Thus, our consumers will be able to easily find the most appropriate tone for each color in their collection. ”
Marshall’s new collection is gathering in three main groups.
Adabağ stated that the new collection was gathered in 3 groups as “Classic Colors”, “Live Colors” and “Trend Colors” and added: “We present the color tones rising in the decoration this year with our Trend Colors collection. You can easily highlight modern influences in your decor by bringing together the modern shades of the Gray with mysterious purples. While Gelin Teli, Meteor, Tütsü represent the light gray tones, and the highlighting Karakalem is for the dark gray, as well as purple tones of gray can be discovered with the Su Sümbülü, and the blue tones of gray with Rıhtım, the Zeytin Dalı is our favorite color for the green tones of the gray. ”
MARSHALL PAINT AND VARNISH INDUSTRY CO. INC.
“In our Classic Colors collection, we offer the enchanting elegance of natural tones that easily adapt to every decoration. It is possible to create tranquil spaces by choosing classical colors group with extremely soft beige and earth colors, illuminating yellows, misty green and hazy blue tones. The new highlights of this season are Lokum and Martı for those who can not give up beige, Patika carrying earthy accents, Avokado and Cennet Koyu for classic tones of blue and green while Hot Chocolate for those who like Caramel colors.
On the other hand, our “Live Colors” collection brings joy, warmth and dynamism to your walls. You can make decorative accents with reddish reds, complement the refreshing effect of cool waters with the blues, and enjoy the brightest shades of green and yellow. In this series, consumers who want a strong live effect with Sabah Güneşi, Nar and Ceviz Yeşili will be able to choose the tones that will create a balance effect with our Akşam Sefası, Afrika Menekşesi and Kristal colors. ”
Heleen Van Gent, Head of AkzoNobel Global Color Aesthetic Center: “We set the color of the year with the trend and theme of next year.”
In addition to promoting Marshall’s new color collection, emphasizing AkzoNobel’s know-how and experience in the brand’s color work, AkzoNobel Global Color Aesthetics Center head Heleen Van Gent highlighted the annual International Color Trends work. In these studies, Gent emphasized that the leading decorators, interior designers, fashioner, color experts and social psychologists from around the world gathered together to determine the trend and the theme of the next year as well as the color of the year, and stated that they offered collections and color suggestions prepared in this frame.
Said that “Our goal is to give consumers using our brands everywhere in the world an idea of how to use these colors in every space by analyzing trends in colors and decorations. We focus on consumer needs and trends in the countries we are in, creating appropriate color combinations and collections and inspiring them with examples applied in various places, rooms.”
