It’s not just an extraordinary optician shop … It’s an art gallery at the same time. Or a concert venue. Or a coffee shop, a meeting point.
Extraordinary, somewhat crazy, stunning … Warm, sincere, close to human scale, easy to connect …
It’s not just a shopping shop. At the same time, it is a place to discover and explore the surroundings, and to include other activities and experiences.
Respects the history of the locality, but settles in the environment and the structure, with the opportunity, understanding and necessity of the time it belongs…
To get these, instead of pursuing extra-novelty, technology, unexpected designs that are disconnected from the context; unusual approaches to simple materials and ideas, carefully resolved details and high quality, perfect workmanship …
And while doing all of this, it actually solves the whole space with only a few effective and powerful designs that attracts the user without tiring and intimidating, making itself belong to the place where it is as well as making its user feels so. It is a backdrop that offers different practical solutions for different requirements, which will allow to display a pair of glasses or an artwork, if necessary, with metal constructions and panels … In fact, mushroom as a simple material in terms of extremely known, light, warm, friendly, form and size; 550 yoga blocks suspended from the ceiling … 4 m long mushroom lamine table carried by ceiling from 4 corners and Michael Sodeau design mushroom around, with Bob’s stools as funny complementary …
